What did you miss out?
-Local advertising
-Free promotions
-A USP
-PR stunts
-Appearances on more appropriate tv and radio shows (less mainstream)
What did you learn?
-To think about what is out there and the rest of the market in comparison to the artist you are trying to market
-No matter how niche the music genre you are within is you should try to broaden the audience as much as possible
-Below the line advertising can be as effective as above the line
-Getting the right mix of following and breaking conventions is important
-Timing of the release greatly affects the release
-Interacting to the fans is very important whether it is done through signings, gigs or personally written MySpace’s
-Free demos are the first step to getting an artist on radio etc.
-Through association with a well known artist or band (supporting etc.) a less known artist can greatly heighten their profile
-The creation of an image of an artist is important in how people view them and their music
-One artist can be marketed successfully in a number of different ways
-Images relating to the artist incl. album artwork does not necessarily have to be relevant and can in fact be more successful if it does not
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