For their single Electric Feel, MGMT created a downloadable (free) interative music video game in which the user controls the background, foreground and other levels including band performance etc. with a series of buttons along the bottom that change the colour or picture etc.
This is a screen capture of someone playing the interactive music video game. There are 625 to the 229th power different ways the video can turn out. Download the interactive video at: whoismgmt.com/efvideo
This video is completely unique and the band have used the uniqueness of the video to promote the new single before it is out. This video is more of a marketing tool than a music video (the band did go on to record another video) as by allowing people to download it free and play around with it (also by creating hype and making an 'internet phenomenom') it will make people more likely to persue the single and the real video when it comes out.
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