Myspace page research

To think about how to market our own band and eventually produce a myspace i've decided to research the Kings of Leon's myspace and see how they have done it.

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=8554512

When you load up their myspace the bands 4 members take up the screen before you scroll down to their actual myspace page. The band are all dressed in black and white with straight hair and fringes. The way they are dressed represents the genre of music they play, dressed smartly but cooly with collars, ties and leather jackets. This gives the band an identity that makes them more memorable to fans and gives them personality.

By scrolling down you can access information about the band but most of the content is based on promoting their new album just out. Although you can watch videos of the band performing, see their latest news and read their blog promoting the album is clearly the main priority and they do this in several effective ways. As the audience is part of the 'myspace generation' the easiest ways to connect with them (and the way in with the KOL myspace does) are through online voting, texting, mobile no. and fan list and widgets (interactive html coded box that allows you to browse sections such as international, tour and musisc videos and the option to add to your own profile). What their myspace allows them to do is access a potentially huge market of teenagers (and olders/youngers) for free who come on the myspace to listen to the music free or read news/blog and end up signing on to something more. Fans will then remarket the band to their friends by adding a song, widget or subscribing to a blog and even add the band as a friend, showing others that they have.

By looking at the KOL myspace i can see the potential it has as a free marketting tool. I now realise the importance of having a myspace with lots of features for a fan to create a fanbase and encourage new listeners. For our myspace i think that we should use similar tools and tactics to promote our new single and lists etc. that help to create a fanbase.